06: MVP Roadmap & Feature Prioritization
MVP Definition & Core Value Proposition
Core Problem Solved: No visibility into meeting costs, leading to $400+ wasted per unnecessary hour-long meeting.
Must-Have Features (4 Core): Google Calendar integration, role-based cost calculation, personal dashboard, basic weekly cost report nudge.
What's NOT in MVP: Outlook/Zoom integrations, team hierarchies, advanced AI insights, enterprise SSO, mobile app.
User Success
- Users see personalized meeting costs in <1 min after connect
- Identify 20%+ wasteful meetings via dashboard
- Receive weekly nudge email reducing meetings by 10%
Business Success
- 100 users acquired in Month 1
- 40% D30 retention
- 15% free-to-paid conversion ($4/user/mo tier)
Validation Goals
Prove users connect calendars (80% rate), view dashboard weekly (3x/mo), and report 10%+ time savings.
Feature Prioritization Framework
Priority Score = (User Value × 0.4) + (Business Value × 0.3) + (Ease of Build × 0.3). P0: >7.5 (MVP), P1: 6-7.5, P2: 4-6, P3: <4.
Full Inventory: 32 features categorized (8 Core MVP, 8 Quick Wins, 8 Major, 8 Nice-to-Haves). Examples: Core - Attendee Detection (H/H/M, None); Quick Win - Export Reports (M/H/L, Dashboard); etc. See matrix for all.
Value vs. Effort Matrix
● MVP/Quick Wins
× Don't Build
Phased Development Roadmap
Phase 1: Core MVP (Weeks 1-8)
Objective: Launch a functional single-user product proving calendar-cost visibility hooks users. Prioritizes low-effort integrations to unlock core value fast, targeting individual ops pros. Delivers end-to-end flow: connect → calculate → dashboard → nudge. Validates PMF signals before scaling.
| Feature | Priority | Effort | Week |
|---|---|---|---|
| User Auth | P0 | 3d | 1 |
| Google Cal Int | P0 | 5d | 2-3 |
| Cost Calc | P0 | 4d | 3-4 |
| Dashboard | P0 | 5d | 4-5 |
| Weekly Email | P0 | 3d | 6 |
| Role Estimates | P0 | 2d | 7 |
Phase 2: Product-Market Fit (Weeks 9-16)
Objective: Add retention drivers like nudges and payments; validate team adoption. Builds on MVP feedback to boost engagement (e.g., trends), introduce monetization. Targets 35% retention via behavioral hooks.
| Feature | Priority | Effort | Week |
|---|---|---|---|
| Stripe Payments | P0 | 4d | 9-10 |
| Pre-Meeting Nudge | P0 | 5d | 10-11 |
| Trends Analytics | P1 | 4d | 12 |
| Outlook Int | P1 | 6d | 13-14 |
Phase 3: Growth & Scale (Weeks 17-24)
Objective: Enable viral team growth with sharing and basic insights. Optimizes acquisition via referrals; scales to 1K users with org views.
| Feature | Priority | Effort | Week |
|---|---|---|---|
| Team Sharing | P0 | 5d | 17-18 |
| Opt Insights | P1 | 7d | 19-20 |
| Referrals | P1 | 4d | 21 |
Phase 4: Expansion (Months 7-12)
Objective: Enterprise readiness with SSO, API, advanced nudges. Targets $15K MRR via custom features.
Key Features: SSO/API, Hierarchies, Zoom Int, Benchmarks. Success: 5K users, $15K MRR, pilots.Technical Implementation
| Feature | AI/Tools | Complexity | Cost/100 Users |
|---|---|---|---|
| Cost Calc | Simple formulas | Low | $0 |
| Opt Insights | GPT-4o prompts | Med | $0.15 |
| Nudges | Claude rules | Low | $0.05 |
Low-Code Savings: Clerk (auth, -5d), Supabase (DB, -4d), Stripe (-3d), Resend (-2d), Vercel host. Total Savings: 14d → MVP in 6 weeks.
Costs (100 users/mo): Hosting $20, DB $25, AI $100, Auth $25, Email $10. Total: $180 ($1.80/user).
Development Timeline (Gantt)
Key Milestones
Auth/DB
CI/CD
Cal Int/Cost Flow
Dashboard
20 Testers
Analytics
100 Users
Feedback Sys
250 Users/35% Ret
Paid Vals
1K Users/$3K MRR
Resource Allocation
| Phase | Team | FTE |
|---|---|---|
| 1 (W1-8) | Founder Dev + Designer PT | 1.25 |
| 2-3 (W9-24) | + Full-Stack Dev + Designer | 2.5 |
Risk Management
Launch Strategy
- Pre (W6-7): Landing/waitlist (500), demo vid, PH prep.
- Beta (W8): 100 staged users, surveys.
- Public (W10): PH/Reddit/HN, $500 ads.
- Post (W13+): Cohorts, interviews, iterate.
Phase 1 Metrics (W8)
| Signups | 50-100 |
| Onboard % | >70% |
| Usage | >60% |
Phase 2 (W16): 250 users, 35% ret, 10 paid. Phase 3: 1K/$3K MRR.
Post-MVP Roadmap Vision
Months 4-9: PMF refine; mobile, teams; 2.5K users, $10K MRR.
Months 10-15: Enterprise; API/white-label; 10K users, $50K MRR, Series A.
18-24mo: Ecosystem platform, intl, adjacents (e.g., async tools).