User Research & Validation Plan
Research Objective
Validate the critical assumptions underlying RecipeRoots' mission to preserve family culinary heritage through digital storytelling and recipe preservation.
Key Assumptions to Validate
| Assumption | Risk | Validation Method | Success Target |
|---|---|---|---|
| Families have valuable recipes at risk of being lost | High | Screening survey + interviews | 80% report having unpreserved family recipes |
| Users will pay $7.99/month for preservation | High | Price testing + pre-orders | >5% conversion on landing page |
| AI can accurately extract handwritten recipes | High | Technical prototype testing | >90% accuracy on test set |
Interview Guide
Recipe Preservation Experience (15 min)
- • Tell me about a cherished family recipe you'd hate to lose
- • How is it currently stored/preserved?
- • What concerns do you have about losing family recipes?
- • Have you tried to document family recipes before? How?
Story Capture Interest (15 min)
- • What stories or memories are connected to your family recipes?
- • How important is preserving the story behind the recipe?
- • Would you record video/audio of family members sharing recipes?
Validation Experiments
Landing Page Test
Goal: Validate willingness to pay
Method: A/B test headlines + pricing tiers
Success Metric: >5% signup rate
Budget: $1,000 ad spend
Wizard of Oz MVP
Goal: Test recipe preservation workflow
Method: Manual processing of first 50 recipes
Success Metric: >80% satisfaction
Timeline: 3 weeks
8-Week Validation Timeline
Weeks 1-2:
Customer interviews (20) + Survey (200 responses)
Weeks 3-4:
Landing page test + Ad campaigns
Weeks 5-6:
Wizard of Oz MVP with 50 users
Weeks 7-8:
Data analysis + Go/No-go decision
Success Criteria
| Metric | Target |
|---|---|
| Problem validation | >80% report urgent need |
| Willingness to pay | >5% conversion at $7.99/month |
| MVP satisfaction | NPS >40 |
| Story capture adoption | >50% add stories to recipes |
Research Budget
- • Interview incentives: $1,000 ($50 × 20)
- • Ad spend for landing page: $1,000
- • Survey tool subscription: $100
- • MVP development: $500
- Total: $2,600