User Research & Validation Plan
Key Assumptions to Validate
| Assumption | Risk | Method | Target |
|---|---|---|---|
| Companies lack visibility into meeting costs | High | Interviews, surveys | 80% confirm this pain point |
| Employees consider 50% of meeting time unproductive | Medium | Surveys, observation | 60% confirm inefficiency |
| Companies will pay $4-$12/user/month for analytics | Critical | Pricing tests, pre-orders | 10+ paying customers |
Customer Discovery Interview Guide
Part 1: Background & Context
- Tell me about your role and what you do day-to-day
- How long have you been in this position?
- What are your biggest challenges right now?
Part 2: Problem Exploration
- Walk me through the last time you faced inefficient meetings
- How often do you feel meetings are unproductive?
- What’s the worst part about unnecessary meetings?
Part 3: Solution Exploration
- If I told you there was a tool that tracks meeting costs...
- What would be most valuable about that?
- What concerns would you have?
8-Week Validation Plan
Week 1-2: Problem Validation
- Conduct 10-15 customer discovery interviews
- Send screening survey (target 200+ responses)
Week 3-4: Solution Validation
- Create landing page with headline variants
- Run A/B test with $500 ad spend
Week 5-6: Willingness to Pay Validation
- Conduct 10 pricing interviews
- Run Van Westendorp pricing survey
Go/No-Go Decision Criteria
| Metric | Target | Actual | Pass? |
|---|---|---|---|
| Interview problem validation | 80%+ confirm pain | ☐ | |
| Landing page signup rate | >5% | ☐ | |
| Pre-orders | 10+ customers | ☐ |