User Research & Validation Plan
Validation Objective
Validate that AI practitioners experience genuine pain with prompt management and would pay for a dedicated solution before investing in development.
Key Assumptions to Validate
Customer Discovery Interview Guide
Target: 25-30 interviews
60-90 minutes
Primary Personas:
- AI engineers (15 interviews)
- Prompt engineers (10 interviews)
Recruitment:
- AI Twitter/LinkedIn outreach
- r/MachineLearning, r/ChatGPT
- AI Discord communities
Part 1: Background (10 min)
- Tell me about your role with AI/LLMs
- How many prompts do you use weekly?
- What types of AI tasks do you do?
- Do you work solo or with a team?
Part 2: Problem Deep-Dive (25 min)
- Walk me through creating a prompt last week
- Where do you store your best prompts?
- Tell me about a time you lost a good prompt
- How do you track what works vs. what doesn't?
- What's frustrating about your current process?
Part 3: Current Solutions (15 min)
- Show me where you keep prompts now
- How do you organize them?
- Do you share prompts with teammates?
- What tools have you tried and abandoned?
- What would make you switch tools?
Part 4: Solution Testing (20 min)
- Show mockup: What's your first reaction?
- Which features excite you most?
- What concerns do you have?
- How much would you pay for this?
- What would convince you to try it?
Validation Experiments
Landing Page Test
Headlines to A/B test:
- "Never lose a prompt again"
- "Git for your prompts"
- "Prompt management for AI teams"
Target: 5%+ signup rate
Wizard of Oz MVP
Manual service:
- Google Form for prompt submission
- Manually organize in Notion
- Email digest of user's prompts
Target: 20 users, NPS >40
Pre-Order Test
Early bird pricing:
- $99 lifetime deal (vs $19/month)
- Stripe payment collection
- 6-month delivery commitment
Target: 25 pre-orders
8-Week Validation Timeline
Go/No-Go Decision Criteria
Decision Framework
GREEN LIGHT: All critical metrics hit + 2/3 high-priority metrics
PIVOT: Problem validation strong but solution/pricing weak - redesign approach
STOP: Problem validation <60% - fundamental assumption wrong
Research Synthesis Framework
Key Insights Template
- Top 3 pain points (with user quotes)
- Current workflow analysis (step-by-step)
- Feature priority ranking (must-have vs nice-to-have)
- Pricing insights (anchors, sensitivity, budget)
- Adoption barriers (technical, organizational)
Action Items Output
- MVP feature scope (based on validation)
- Pricing strategy (tiers, trial length)
- Go-to-market channels (validated acquisition)
- Product positioning (messaging that resonated)
- Next validation phase (post-MVP tests)
Budget & Resources
Interview incentives:
30 × $50 = $1,500
30 × $50 = $1,500
Landing page ads:
Google/LinkedIn = $800
Google/LinkedIn = $800
Survey tools:
Typeform Pro = $70/month
Typeform Pro = $70/month
Total 8-week budget: $2,500 + 40 hours founder time