MedMinder Pro - Medication Adherence Coach

Part 1: Background & Context (10 min)

• Tell me about your role and what you do day-to-day.
• How long have you been managing medications?
• What are your biggest challenges right now with medication adherence?

Part 2: Problem Exploration (20 min)

• Walk me through the last time you missed a medication dose.
• How often does this happen?
• What triggers this situation?
• What are your typical reasons for missing doses?
• How does it make you feel when you miss a dose?
• What have you tried to solve this problem?

Part 3: Current Solutions (15 min)

• What tools or methods do you currently use to manage your medications?
• What do you like about them?
• What do you wish was different?
• Have you ever switched solutions? Why?
• What would make you switch again?

Part 4: Solution Exploration (15 min)

• If I told you there was an app that could identify why you miss doses and suggest solutions, what would be most valuable about that?
• What concerns would you have?
• What would it need to have for you to try it?
• How much would you expect to pay for something like this?
• Who else would need to approve this purchase?

Part 5: Wrap-up (10 min)

• On a scale of 1-10, how painful is this problem for you?
• Would you be interested in being a beta tester?
• Who else should I talk to about this?

1. What best describes your role?

• [ ] Solo founder/indie hacker
• [ ] Product manager at a startup
• [ ] Product manager at enterprise
• [ ] Consultant/advisor
• [ ] Other: ___

2. Have you launched or been involved in launching a new product in the last 2 years?

• [ ] Yes, multiple times
• [ ] Yes, once
• [ ] No, but planning to
• [ ] No

3. How do you currently validate product ideas before building?

• [ ] Customer interviews
• [ ] Landing page tests
• [ ] I don't validate systematically
• [ ] I use consultants
• [ ] Other: ___

4. On a scale of 1-10, how painful is the process of validating product ideas?

• [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

5. How much time do you typically spend on idea validation?

• [ ] Less than 1 week
• [ ] 1-4 weeks
• [ ] 1-3 months
• [ ] 3+ months

6. What's your budget for validation activities?

• [ ] $0 (DIY only)
• [ ] $1-$500
• [ ] $500-$2,000
• [ ] $2,000-$10,000
• [ ] $10,000+

7. Would you be interested in a 30-minute interview about your validation process? ($50 gift card)

• [ ] Yes, contact me at: ___
• [ ] No

Goal: Validate demand before building

Setup: Create a landing page describing the app, include a clear value proposition, an email signup (waitlist), and optional pricing tiers (fake door test). Drive traffic via ads or organic.

Headlines to Test:

• "Validate your medication regimen in 24 hours"
• "AI-powered adherence coach for chronic conditions"
• "Know if your medication plan is working before it's too late"

Metrics to Track:

• Unique visitors
• Time on page
• Scroll depth
• Waitlist signup rate
• Click-through on pricing (if showing)

Success Criteria:

• >1,000 visitors in 2 weeks
• >5% signup rate (50+ emails)
• Email quality: <10% bounce rate

Budget: $500-$1,000 on Google/Facebook ads

Option A: Wizard of Oz (Manual)

• Collect user input via Google Form
• Manually generate analysis using AI prompts
• Send results via email
• Test willingness to pay after delivery
• Cost: $0 + time
• Timeline: 2-4 weeks

Option B: Concierge MVP

• High-touch service for 10-20 users
• Founder manually guides through process
• Learn what users really need
• Cost: $0 + time
• Timeline: 4-6 weeks

Option C: Clickable Prototype

• Use Figma/Framer for interactive mockup
• Show full workflow without functionality
• Measure user reactions and navigation
• Cost: $200-$500 for tools
• Timeline: 1-2 weeks

Recommended Approach: Start with Option A or B to maximize learning before any code.

Week 1-2: Problem Validation

• Conduct 10-15 customer discovery interviews
• Send screening survey (target 200+ responses)
• Analyze interview transcripts for patterns
• Document validated vs. invalidated assumptions

Week 3-4: Solution Validation

• Create landing page with 3 headline variants
• Run A/B test with $500 ad spend
• Launch waitlist (target 100+ signups)
• Follow up with 20 survey responses for deeper feedback

Week 5-6: Willingness to Pay Validation

• Conduct 10 pricing interviews
• Run Van Westendorp pricing survey
• Test fake door with pricing tiers
• Attempt 5-10 pre-orders at target price

Week 7-8: Prototype Validation

• Build Wizard of Oz MVP
• Deliver to 10-20 early users
• Collect NPS and qualitative feedback
• Iterate on core value proposition