LocalPerks - Local Loyalty Coalition

Model: x-ai/grok-4.1-fast

Status: Completed

Cost: $0.098

Tokens: 274,360

Started: 2026-01-05 14:39

06: MVP Roadmap & Feature Prioritization

MVP Definition & Core Value Proposition

MVP: A consumer mobile app and business web dashboard enabling neighborhood coalitions of 20+ local shops to share a unified points loyalty program via QR scans and phone-based check-ins.

Core Problem Solved: Independent businesses can't match chain rewards; consumers get fragmented punch cards. MVP creates instant network effects in dense neighborhoods.

Must-Have Features (5 Core): Business enrollment & QR generation, Consumer QR scan/phone check-in & points earn, Unified wallet balance, Basic redemption processing, Coalition overview dashboard.
NOT in MVP: Advanced analytics, tiered rewards, marketing tools, POS integrations, multi-city support.

User Success

Consumer earns/redeems points seamlessly across 20+ shops
Business sees real-time points activity without hardware

Business Success (PMF Metrics)

20 businesses / pilot neighborhood
500 app downloads, 30% D7 retention
10% cross-business redemption rate
$1K coalition MRR

Validation Goals: Prove chicken-egg solvable via neighborhood density; 40% points redeemed cross-business.

Feature Inventory (32 Features)

Categorized by impact; scored via Priority = (User Value × 0.4) + (Biz Value × 0.3) + (Ease × 0.3) where Ease inverts effort (10=low).

Feature	Description	User Value	Biz Value	Effort	Score	Category
Business Enrollment	10-min signup with profile/QRs	H	H	L	9.2	Core MVP
Consumer QR Scan	Scan to earn points	H	H	L	9.5	Core MVP
Phone Check-in	Enter phone for points	H	H	L	9.3	Core MVP
Unified Wallet	View total points balance	H	H	M	8.8	Core MVP
Basic Redemption	Business deducts points	H	H	M	8.5	Core MVP
Business Dashboard	Real-time points/transactions	H	M	M	8.2	Core MVP
Coalition Overview	Assoc dashboard for members	M	H	L	8.0	Core MVP
QR Generator	Auto-generate business QRs	H	M	L	8.7	Core MVP
Transaction History	Consumer/business logs	M	M	L	7.8	Quick Win
Nearby Map	Basic Mapbox integration	H	M	L	8.4	Quick Win
Earn Rate Display	Show rates per business	M	L	L	7.2	Quick Win
Points Ledger	Backend balance sync	M	H	M	7.5	Quick Win
Email Notifications	Signup/earn confirmations	M	L	L	6.8	Quick Win
Settlement Reports	Monthly redemption summary	L	H	M	6.5	Quick Win
Stripe Payments	Subscription/settlement	L	H	M	7.0	Major
Cross-Redemption Analytics	Track inter-business use	M	H	H	6.9	Major
POS Integration	Basic Square link	M	H	H	5.8	Nice-to-Have
Referral Program	Business/consumer invites	M	H	M	6.2	Nice-to-Have

Top 10 Features by Priority Score

Rank	Feature	User	Biz	Ease	Score	Phase
1	Consumer QR Scan	10	10	9	9.7	MVP
2	Business Enrollment	9	10	10	9.5	MVP
3	Phone Check-in	9	9	9	8.9	MVP
4	Unified Wallet	10	9	8	9.1	MVP
5	Basic Redemption	9	10	7	8.6	MVP
6	Nearby Map	9	8	9	8.6	Phase 2
7	QR Generator	8	9	10	8.6	MVP
8	Business Dashboard	8	9	8	8.2	MVP
9	Transaction History	7	8	10	7.9	Phase 2
10	Points Ledger	7	9	8	7.8	Phase 2

P0 (>7.5): MVP | P1 (6-7.5): Phase 2-3

Value vs. Effort Matrix

PHASE 1 MVP

QR Scan ●
Enrollment ●
Wallet ●

PHASE 2-3

POS Int ○
Analytics ○
Referrals ○

Quick Wins

Notifications ◇
Email ◇

Don't Build ×

Multi-City ×
White-label ×

Low Effort → High Effort

High Value
↓
Low Value

32 features plotted: 8 MVP (green ●), 12 Phase 2-3 (blue ○), 8 Quick (yellow ◇), 4 Avoid (red ×).

Phased Development Roadmap

Phase 1: Core MVP (Weeks 1-8) – Pilot Neighborhood Launch

Objective: Build density in 1-2 neighborhoods (20 businesses). Unlock core loop: enroll → scan → earn/redeem. Validate chicken-egg with 500 consumers. Low-code stack: Supabase (auth/DB), React Native (app), Next.js (dashboard). Leverage APIs for speed.

Feature	Priority	Effort	Week
Supabase Auth/DB Setup	P0	3d	1
Business Enrollment/QR Gen	P0	5d	2-3
Consumer App: QR Scan/Phone	P0	7d	3-4
Wallet & Redemption	P0	5d	5
Basic Dashboards	P0	4d	6
Testing/Polish	P0	7d	7-8

End-to-end flow for 20 businesses
100 beta consumers
5% cross-redemption

Phase 2: Product-Market Fit (Weeks 9-16) – 2nd Neighborhood, Monetize

Objective: Add retention hooks, payments. Hit 40 businesses, $1K MRR. Integrate Stripe, Mapbox. Test 30% retention via history/map.

Feature	Priority	Effort	Week
Stripe Subscriptions	P0	4d	9-10
Nearby Map (Mapbox)	P1	5d	11
Transaction History	P1	4d	12
Email Notifs (Resend)	P1	3d	13
Settlement Engine	P1	5d	14-15

250 active users, 35% D30 retention
10 paying businesses
NPS > 35

Phase 3: Growth & Scale (Weeks 17-24) – Multi-Neighborhood

Objective: Scale to 100 businesses/3 neighborhoods. Add virality, analytics. Optimize for $5K MRR via referrals/cross-metrics.

Feature	Priority	Effort	Week
Referral Program	P0	5d	17-18
Cross-Redemption Analytics	P1	7d	19-20
Basic POS Link (Square)	P2	6d	21-22

1K users, Viral >0.3
$3K MRR
Churn <10%

Phase 4: Expansion (Months 7-12) – Multi-City Playbook

Objective: Enterprise features, API. 500 businesses, $30K MRR. Coalition franchising.

Team collab, Advanced AI recs, White-label
Success: 5K users, $15K MRR, Series A ready

Technical Implementation Strategy

Low-Code Savings: Supabase (auth/DB, saves 10d), Stripe (payments, 5d), Resend (email, 3d), Mapbox (maps, 4d). Total: MVP in 6wks vs 12.

Component	Tools	Complexity	Cost/100 Users/mo
Auth/DB	Supabase	Low	$25
Payments	Stripe	Med	$50 (fees)
Maps	Mapbox	Low	$10
Mobile	React Native Expo	Med	$20 (hosting)
Total	-	-	$105 ($1/user)

Development Timeline

Phase 1 MVP ████████████████████████

Phase 2 PMF ░░░░░░░░░░░░░░░░░░░░█████

Phase 3 Growth ░░░░░░░░░░░░░░░░░░░░░░░░░░░█

Phase 4 ░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░

Weeks 1-24 | Green=MVP, Blue=PMF, Orange=Growth

Key Milestones

M1: Foundation (Wk2)
Auth/DB live
CI/CD

M2: Core Flow (Wk4)
QR/earn/redeem E2E
20 biz onboarded

M3: Beta (Wk6)
100 testers
Analytics

M4: Public Beta (Wk8)
500 users
Feedback loop

M5: PMF (Wk16)
$1K MRR
35% retention

M6: Scale (Wk24)
1K users
$5K MRR

Team Allocation

Phase 1:	Founder (40h) + Designer (10h) = 1.25 FTE
Phase 2+:	+ Fullstack #2 (40h) + Community Mgr = 2.75 FTE

Outsource: Design/DevOps yes; Prompt/AI no (minimal).

Key Risks

Chicken-Egg 🟡: Launch clusters; incentives. Cut: Pivot segment
Settlement Bugs 🔴: Buffer floats; test heavy. Extend 2w
App Adoption 🟡: PH/Reddit launch. Incentives
Churn 🔴: Lock-in via network. Community mgr
Compliance 🟡: Legal pre-launch. State-by-state

Launch Strategy

Pre-Launch (Wk6-7):
Waitlist 300 (neighborhood FB)
Demo video
Assoc partnerships

Beta/Public (Wk8/12):
Staged rollout
PH top5, Reddit
$500 ads

Success Metrics by Phase

Phase	Key Metrics	Target
1 (Wk8)	Beta biz/users, Completion	20 biz, 70% onboard
2 (Wk16)	Retention, Paying biz	35% D30, 10 subs
3 (Wk24)	MRR, Viral	$3K, >0.3

Post-MVP Vision

6 Months: 100 biz, $10K MRR, mobile polish.
12 Months: 500 biz/5 cities, $50K MRR, API.
Long-Term: National coalition platform, $5M ARR, acquisition by Square/Toast.