LocalPerks - Local Loyalty Coalition

MVP Roadmap & Feature Prioritization

MVP Success Criteria

• User Success: Users can easily earn and redeem points across participating businesses.
• Business Success:
  • 50 businesses enrolled in the first month.
  • 30% retention after 30 days.
  • 10% conversion from free trials to paid subscriptions.
• Validation Goals: Test hypotheses around user engagement and loyalty program effectiveness.

Feature Inventory & Categorization

Feature Name	Description	User Value	Business Value	Technical Effort	Dependencies	Category
Easy Enrollment	Quick sign-up process for businesses.	High	High	Medium	None	Core
Unified Wallet	Single app for managing rewards across businesses.	High	High	High	None	Core
Real-time Dashboard	Dashboard for businesses to track redemptions.	Medium	High	Medium	Easy Enrollment	Core
Points System	Basic points earn and redeem functionality.	High	High	Medium	None	Core
Consumer App	Mobile app for consumers to manage rewards.	High	High	High	None	Core

Feature Prioritization Matrix

Phased Development Plan

Phase 1: Core MVP (Weeks 1-8)

Objective: Launch a functional MVP that allows independent businesses to enroll and consumers to earn and redeem points.

Feature	Priority	Effort	Week
User authentication	P0	3 days	Week 1
Easy Enrollment	P0	5 days	Week 2-3
Unified Wallet	P0	5 days	Week 4-5
Basic points system	P0	5 days	Week 6
Real-time Dashboard	P1	7 days	Week 7

Success Criteria:

• Functional end-to-end user flow.
• 50 beta users onboarded.
• Core workflow completion rate > 60%.
• No critical bugs.

Phase 2: Product-Market Fit (Weeks 9-16)

Objective: Validate core assumptions and improve retention and engagement through additional features.

Feature	Priority	Effort	Week
Marketing Tools	P1	5 days	Week 9-10
Referral Programs	P1	5 days	Week 11-12
Email Notifications	P1	3 days	Week 13

Success Criteria:

• 250+ active users.
• 30-day retention > 35%.
• First 10 paying customers.
• NPS score > 30.

Phase 3: Growth & Scale (Weeks 17-24)

Objective: Scale user acquisition and optimize for revenue with new features.

Feature	Priority	Effort	Week
Advanced Analytics	P1	7 days	Week 17-18
Mobile App	P2	10 days	Week 21-24

Success Criteria:

• 1,000+ active users.
• 50+ paying customers.
• Viral coefficient > 0.3.
• MRR > $3,000.

Resource Allocation & Team Structure

Team Composition for Each Phase:

• Phase 1 (MVP - Weeks 1-8):
• Founder/Lead Developer: Full-time (40 hrs/wk)
• Contract Designer: Part-time (10 hrs/wk)
• Phase 2-3 (Weeks 9-24):
• Founder/Lead: Full-time
• Full-Stack Developer #2: Full-time (if funded)
• Designer: Part-time (15 hrs/wk)

Risk Management & Contingencies

Risk	Mitigation
Chicken-and-egg problem	Launch in tight neighborhood clusters.
Free-rider businesses	Minimum participation requirements.
Consumer adoption friction	Aggressive launch incentives.

Launch Strategy & Go-Live Plan

Pre-Launch (Week 6-7):

• Build landing page with waitlist (target 300-500 signups).
• Create demo video (2-3 minutes).
• Write launch blog post.
• Prepare Product Hunt launch.

Beta Launch (Week 8):

• Invite 50-100 waitlist users.
• Monitor for critical bugs.
• Collect feedback via surveys + interviews.

Public Launch (Week 10-12):

• Product Hunt launch (aim for top 5).
• Post on Reddit, HackerNews, Indie Hackers.
• Paid ads (small budget: $500-1,000).

Success Metrics by Phase

Phase 1 Success Metrics (Week 8):

Metric	Target
Beta signups	50-100
Onboarding completion	>70%

Phase 2 Success Metrics (Week 16):

Metric	Target
Active users	250+
D30 retention	>35%

Phase 3 Success Metrics (Week 24):

Metric	Target
Active users	1,000+
MRR	$3,000+

Post-MVP Roadmap Vision

Next 6 Months (Months 4-9):

Focus: Product-market fit refinement, aiming for 2,500 users and $10K MRR.

Next 12 Months (Months 10-15):

Focus: Scale and enterprise readiness, aiming for 10,000 users and $50K MRR.

Long-Term Vision (18-24 months):

Expand platform capabilities and explore adjacent market opportunities.