Success Metrics & KPI Framework
- Market Validation: 8/10
- Technical Feasibility: 9/10
- Competitive Advantage: 7/10
- Business Viability: 9/10
- Execution Clarity: 8/10
Success Metrics Dashboard
| Metric | Definition | Target (Month 3) | Target (Month 6) | Target (Month 12) | How to Measure |
|---|---|---|---|---|---|
| Uptime | % time product is available | 99% | 99.5% | 99.9% | Monitoring tools (Uptime Robot) |
| Page Load Time | Avg time to interactive | <3s | <2s | <1.5s | Web Vitals, Lighthouse |
Risk Register
Severity: 🔴 High | Likelihood: Medium
Description: Users sign up but don't engage. Retention falls below 20% D30. Core value proposition doesn't resonate. Competitors offer better alternatives. Market timing is off (too early/late).
Mitigation: Conduct 30+ customer interviews in Weeks 1-4. Build landing page waitlist (target minimum 300 signups before building). Create low-fidelity prototype for validation ($500, 1 week). Run concierge MVP with 10 pilot customers (manual processes OK). Define clear success metrics: >35% D30 retention = PMF signal. Weekly cohort analysis to catch retention issues early.
Metrics Tracking & Reporting Framework
Dashboard Setup:
- Weekly Dashboard: WAU, signup rate, churn, MRR, top bugs
- Monthly Dashboard: All 50+ metrics, cohort analysis, financial summary
- Quarterly Dashboard: Strategic review, OKRs, long-term trends
Tools Required: Mixpanel, Stripe Dashboard, Custom admin panel, Intercom, Sentry
Reporting Cadence: Daily check of North Star Metric (WAU), weekly full metrics review, monthly board update, quarterly OKR review.