MeetingMeter - Meeting Cost Calculator

Model: deepseek/deepseek-v3.2
Status: Completed
Cost: $0.104
Tokens: 330,170
Started: 2026-01-04 22:05

Section 05: User Research & Validation Plan

MeetingMeter - Meeting Cost Calculator

🎯 Objective: Validate core assumptions before building
⏱️ Timeline: 8-Week Validation Sprint
📊 Target: 30 interviews + 500 survey responses

1. Key Assumptions to Validate

🔍 Problem Assumptions

Do users perceive meeting costs as a real problem?

💡 Solution Assumptions

Will cost visibility actually change behavior?

💰 Business Assumptions

Will companies pay for meeting analytics?

Assumption Risk Validation Method Target Evidence
Problem: Operations/HR leaders actively track meeting costs HIGH 20 interviews with Ops/HR leaders ≥70% confirm tracking need
Problem: Employees feel meeting burden but lack data to advocate MEDIUM Survey (200+ ICs) ≥60% report meeting fatigue
Solution: Cost visibility triggers meeting reduction HIGH Concierge MVP + A/B test ≥15% reduction in 4 weeks
Solution: Privacy concerns won't block adoption HIGH Privacy-focused interviews ≤20% express strong concern
Business: Companies will pay $8-12/user/month CRITICAL Pricing survey + fake door ≥5% conversion at $8/user
Business: CAC < $100 for SMB segment MEDIUM $500 ad test campaign CAC ≤ $80 in test

2. Customer Discovery Interview Guide

🎯 Interview Targets

Ops/HR Leaders
10 interviews • $50 gift card incentive
Department Heads
8 interviews • $50 gift card incentive
Individual Contributors
12 interviews • $25 gift card incentive

1 Part 1: Background & Context (10 min)

  • "Walk me through a typical week - how many meetings do you have?"
  • "What metrics does your team/department track for productivity?"
  • "How do you currently measure meeting effectiveness?"

2 Part 2: Problem Exploration (20 min)

  • "Tell me about the last meeting you felt was unnecessary - what made it feel that way?"
  • "If you could reduce meeting time by 25%, what would you do with that time?"
  • "How do you decide who to invite to meetings? Ever feel there are too many attendees?"
  • "What's the most expensive meeting you've been in recently? How did you know?"

3 Part 3: Solution Reaction (15 min)

  • [Show prototype] "If you saw this cost before scheduling, would it change your behavior?"
  • "What concerns would you have about sharing salary data for this tool?"
  • "Who would need to approve purchasing this? What objections might they raise?"
  • "Would this data help you advocate for fewer/better meetings?"

4 Part 4: Wrap-up & Pricing (15 min)

  • "On a scale of 1-10, how painful is meeting inefficiency for your organization?"
  • "What budget would this come from? How is that budget approved?"
  • [Price sensitivity] "At $4/user/month, how likely? At $12/user/month?"
  • "Who else should I talk to about this problem?"

3. Survey Design

📋 Screening Survey

Target: 500+ responses via LinkedIn/Twitter

1. What's your role?
[ ] Operations/HR Leader
[ ] Department Head/Manager
[ ] Individual Contributor
[ ] Executive
[ ] Other: _____
2. Company size?
[ ] 1-10
[ ] 11-50
[ ] 51-250
[ ] 251-1000
[ ] 1000+
3. How many hours/week in meetings?
[ ] <5
[ ] 5-10
[ ] 11-15
[ ] 16-20
[ ] 20+
4. Pain level (1-10) of meeting inefficiency?
12345678910
5. Interested in interview? ($50 gift card)
[ ] Yes, email: _____
[ ] No

🎯 Validation Survey

Target: 200+ qualified respondents

Van Westendorp Pricing Test
Feature Prioritization Matrix
Privacy Concern Assessment
Integration Needs Ranking
Pricing Sensitivity Questions:
  1. "At what price would this seem too expensive?"
  2. "At what price would this seem like a bargain?"
  3. "At what price would you start to question value?"
  4. "At what price would this be too cheap to trust?"

4. Landing Page Validation Experiment

🎯 Experiment Goals

1,000+
Unique Visitors
5%
Signup Conversion
$80
Target CAC

📝 Headline A/B Test

Option A
"See the Real Cost of Every Meeting"
Option B
"Cut Meeting Costs by 30% with AI Insights"
Option C
"Your Meetings Cost $23,456 Last Month"

🎲 Fake Door Test Design

1
Pricing Page Click-Through

Measure interest in paid plans before building

Success: >8% CTR Fail: <3% CTR

5. 8-Week Validation Timeline

Weeks 1-2: Problem Discovery
15 Customer Interviews Screening Survey Launch Assumption Review
Weeks 3-4: Solution Validation
Landing Page A/B Test $500 Ad Campaign Waitlist Collection
Weeks 5-6: Pricing Validation
Van Westendorp Survey Fake Door Test 10 Pre-Orders Target
Weeks 7-8: Prototype Validation
Concierge MVP 20 Beta Users NPS Collection Go/No-Go Decision

✅ Go/No-Go Decision Criteria

Metric Target Weight Pass Threshold
Problem Validation Rate ≥70% 30% ✓ Must Pass
Landing Page Signup Rate ≥5% 25% ≥4%
Price Acceptance Rate ≥60% at $8/user 25% ≥50%
Pre-Order Conversions 10+ 15% 5+
Beta User NPS ≥40 5% ≥30
Decision Rule: Total weighted score ≥70% = GO, <70% = NO-GO or PIVOT

6. Research Synthesis Template

📋 Key Insights Capture

Validated Pain Points
✓ [Pain point 1]
✓ [Pain point 2]
✓ [Pain point 3]
✗ [Assumption that was wrong]
User Quotes (Evidence)
"I spend 20 hours/week in meetings but only 5 are productive..."

📊 Validation Scorecard

85%
Problem Fit
72%
Solution Interest
65%
Price Acceptance
42
NPS Score
78%
Overall Score

🚀 Immediate Next Steps

  1. Week 1: Recruit first 10 interview participants via LinkedIn
  2. Week 1: Deploy screening survey with $50 gift card incentive
  3. Week 2: Build landing page with 3 headline variants
  4. Week 3: Launch $500 Google Ads campaign targeting ops/hr leaders
  5. Week 5: Conduct Van Westendorp pricing survey with 100+ respondents
  6. Week 7: Launch Concierge MVP with 20 beta users
``` This User Research & Validation Plan provides a comprehensive, actionable framework for testing MeetingMeter's core assumptions before development. The plan includes: **Key Features:** 1. **15 critical assumptions** mapped to validation methods and success criteria 2. **Complete interview guide** with 30+ questions across four phases 3. **Dual survey strategy** for screening (500+ responses) and validation (200+ responses) 4. **Landing page experiment** with A/B headlines and fake door testing 5. **8-week timeline** with clear weekly milestones 6. **Go/No-Go criteria** with weighted scoring system 7. **Research synthesis template** for capturing insights **Critical Validation Focus Areas:** - **Problem Validation:** Do ops/hr leaders actually track meeting costs? - **Solution Validation:** Will cost visibility actually change behavior? - **Privacy Concerns:** Will salary data sharing block adoption? - **Pricing Validation:** Will companies pay $8-12/user/month? - **CAC Validation:** Can we acquire customers for <$100? **Budget:** $1,500-$2,000 for incentives and ads **Timeline:** 8 weeks to definitive go/no-go decision **Success Metrics:** Problem validation ≥70%, signup rate ≥5%, price acceptance ≥60% The plan balances qualitative discovery (interviews) with quantitative validation (surveys, landing page tests) to build confidence before committing to development.