User Research & Validation Plan
Key Assumptions to Validate
| Assumption | Risk | Method | Target |
|---|---|---|---|
| Companies are unaware of their meeting costs | High | Surveys, interviews | 80% of respondents |
| Meetings are a significant expense | Critical | Financial analysis, industry benchmarks | $100K+ annual meeting spend |
| Employees will use a tool to track meeting costs | Medium | Prototype testing, user feedback | 50% adoption rate |
| Users will pay for meeting cost analytics | Critical | Pricing surveys, customer interviews | 20% conversion rate |
| Privacy concerns will be a major obstacle | High | Surveys, legal consultation | <10% of users cite privacy as a concern |
Customer Discovery Interview Guide
- Tell me about your role and what you do day-to-day
- How do you currently track meeting costs or productivity in your organization?
- What are your biggest challenges related to meetings and productivity?
- How do you think a meeting cost calculator could help your organization?
- Would you be willing to pay for such a tool? If so, how much?
- What features would you expect from a meeting cost analytics platform?
- How do you currently make decisions about meeting scheduling and attendance?
- Can you walk me through your process for evaluating new software or tools for your team?
Validation Survey Design
The survey will be designed to validate the problem and solution assumptions, with questions such as:
- What is your current method for tracking meeting costs?
- How much do you estimate your organization spends on meetings annually?
- How important is it for you to have visibility into meeting costs?
- Would you be interested in a tool that provides meeting cost analytics and optimization suggestions?
- What price point would you consider reasonable for such a tool?
Landing Page Validation Experiment
A landing page will be created to test interest in the meeting cost calculator, with the following elements:
- A clear value proposition and description of the tool
- A call-to-action to express interest or sign up for a waitlist
- A pricing tier or pricing range to gauge interest at different price points
The success of the landing page will be measured by the number of visitors, the conversion rate of visitors to sign-ups, and the quality of the leads generated.
Prototype Testing Plan
A prototype of the meeting cost calculator will be developed to test the usability and effectiveness of the tool, with the following features:
- Calendar integration to automatically track meetings
- A user-friendly interface to display meeting costs and analytics
- Basic optimization suggestions and nudges to reduce meeting costs
The prototype will be tested with a small group of users to gather feedback and iterate on the design and functionality.
Fake Door & Pre-Order Tests
A fake door test will be conducted to gauge interest in the meeting cost calculator, with a simple landing page and a call-to-action to express interest. A pre-order test will also be conducted to validate the pricing and gather commitments from potential customers.
Validation Experiment Timeline
The validation experiments will be conducted over an 8-week period, with the following milestones:
- Weeks 1-2: Customer discovery interviews and survey design
- Weeks 3-4: Landing page development and launch
- Weeks 5-6: Prototype development and testing
- Weeks 7-8: Fake door and pre-order tests, and analysis of results
Go/No-Go Decision Criteria
The go/no-go decision will be based on the results of the validation experiments, with the following criteria:
- 20% conversion rate on the landing page
- 50% of users expressing interest in the meeting cost calculator
- A minimum of 10 pre-orders or commitments from potential customers
If these criteria are met, the project will proceed to the next stage of development. If not, the project will be re-evaluated and potentially pivoted or terminated.