MedMinder Pro - Medication Adherence Coach

Model: qwen/qwen3-max
Status: Completed
Cost: $0.457
Tokens: 121,237
Started: 2026-01-05 14:38

User Research & Validation Plan

Key Assumptions to Validate

Assumption Risk Method Target
Adults 50+ managing 3+ daily medications experience adherence challenges weekly High Interviews, surveys ≥80% confirm weekly adherence issues
Current pill reminder apps are abandoned due to lack of personalization High Competitive analysis + user interviews Documented abandonment reasons from ≥15 users
Root causes (cost, side effects, complexity) vary significantly between patients Medium Interviews, behavioral observation ≥4 distinct root cause patterns identified
Adult children actively manage parents' medications remotely Medium Interviews with adult children ≥60% report weekly medication management involvement
AI-generated adherence insights will be perceived as helpful, not intrusive High Prototype testing with experts 80%+ accuracy and helpfulness rating
Users will consistently capture "reason for snooze" when missing doses Critical Wizard of Oz testing ≥70% provide reason when snoozing
Health plans will pay $2-5 PMPM for adherence improvement Critical Pricing interviews with health plan execs 3+ health plans express willingness to pilot at target price
Consumer users will pay $4.99/month for premium features High Pre-order tests, pricing surveys 10+ paying customers at target price
CAC for consumer acquisition will be <$30 Medium Ad tests on Facebook/Google Proven CAC <$30 in test campaigns

Customer Discovery Interview Guide

Part 1: Background & Context (10 min)

  • Tell me about your role and what you do day-to-day
  • How long have you been managing medications (for yourself or family)?
  • What are your biggest challenges with medication management right now?

Part 2: Problem Exploration (20 min)

  • Walk me through the last time you (or your parent) missed a dose
  • How often does this happen weekly?
  • What triggers missed doses?
  • How does it make you feel when doses are missed?
  • What's the worst consequence you've experienced?
  • What have you tried to solve adherence issues?
  • How much time/money do you spend managing medications?

Part 3: Current Solutions (15 min)

  • What tools or methods do you currently use?
  • What do you like about them?
  • What do you wish was different?
  • Have you ever switched solutions? Why?
  • What would make you switch again?

Part 4: Solution Exploration (15 min)

  • If I told you there was a tool that understands WHY doses are missed and provides personalized help...
  • What would be most valuable about that?
  • What concerns would you have about AI analyzing your medication patterns?
  • What would it need to have for you to try it?
  • How much would you expect to pay for something like this?
  • Who else would need to approve this purchase (for adult children)?

Part 5: Wrap-up (10 min)

  • On a scale of 1-10, how painful is medication management for you?
  • Would you be interested in being a beta tester?
  • Who else should I talk to about this?

Logistics: Target 25+ interviews (60% patients 50+, 30% adult children, 10% care coordinators) | $50 gift card incentive | Record with permission

8-Week Validation Timeline

Weeks 1-2: Problem Validation

  • Conduct 15 customer discovery interviews
  • Send screening survey (target 250+ responses)
  • Analyze transcripts for root cause patterns
  • Document validated assumptions

Weeks 3-4: Solution Validation

  • Create landing page with value proposition
  • Run A/B test with $600 ad spend
  • Launch waitlist (target 120+ signups)
  • Test messaging variations

Weeks 5-6: Willingness to Pay

  • Conduct 8 pricing interviews with health plans
  • Run Van Westendorp pricing survey
  • Test fake door with pricing tiers
  • Attempt 10 pre-orders at $4.99

Weeks 7-8: Prototype Validation

  • Build Wizard of Oz MVP
  • Deliver to 15 early users
  • Collect NPS and qualitative feedback
  • Iterate on core value proposition

Go/No-Go Decision Criteria

Metric Target Pass?
Interview problem validation 80%+ confirm pain ☐
Landing page signup rate >5% (60+ emails) ☐
Price acceptance 60%+ at target price ☐
Pre-orders 10+ customers ☐
Prototype NPS >40 ☐

Key Validation Experiments

Landing Page Test

Headlines: "AI-powered medication coach" vs "Stop missing doses for good"

Success: >5% signup rate

Wizard of Oz MVP

Manual AI analysis delivered via email after user inputs medication data

Success: 70%+ reason capture rate

Pre-Order Test

$4.99/month with 30-day money-back guarantee

Success: 10+ paying customers