MedMinder Pro - Medication Adherence Coach

Hypothesis #1: Problem Existence 🔴 Critical

We believe that adults 50+ managing 3+ daily medications will actively seek better adherence solutions if they experience frequent missed doses due to complex regimens, side effects, or cost barriers We will know this is true when 65%+ of surveyed patients confirm adherence as a top-3 health concern AND 7%+ landing page conversion rate

Risk Level: 🔴 Critical | Current Evidence: Supporting: $300B annual cost data, 80% app abandonment rates | Gaps: Direct patient interviews needed

Hypothesis #2: Solution Fit 🔴 Critical

We believe that patients struggling with medication adherence will prefer an AI-powered coach that addresses root causes over basic reminder apps if it provides personalized interventions for their specific barriers (cost, side effects, complexity) We will know this is true when 70%+ of prototype users rate the intervention suggestions as "relevant" or "highly relevant"

Risk Level: 🔴 Critical | Current Evidence: Supporting: Competitor limitations documented | Gaps: Solution preference testing needed

Hypothesis #3: Willingness to Pay 🔴 Critical

We believe that adult children managing parents' medications will pay $4.99/month for MedMinder Pro if it reduces their anxiety about missed doses and provides actionable insights We will know this is true when 15+ pre-orders are collected at target price point

Risk Level: 🔴 Critical | Current Evidence: Supporting: Caregiver stress documented in literature | Gaps: Price sensitivity testing needed

Hypothesis #4: B2B Value Proposition 🔴 Critical

We believe that health plans managing high-risk populations will license MedMinder Pro at $2-5 PMPM if we demonstrate potential to reduce ER visits and hospitalizations through improved adherence We will know this is true when 3+ health plan pilot commitments are secured

Risk Level: 🔴 Critical | Current Evidence: Supporting: Value-based care incentives | Gaps: Direct health plan feedback needed

Hypothesis #5: Caregiver Engagement 🟡 High

We believe that adult children of elderly patients will actively use remote monitoring features if they receive timely, actionable alerts about missed doses We will know this is true when 50%+ of caregiver accounts have weekly active usage

Risk Level: 🟡 High | Current Evidence: Supporting: Family caregiving trends | Gaps: Caregiver behavior patterns unknown

Hypothesis #6: Pharmacy Integration Value 🟡 High

We believe that patients managing chronic conditions will use pharmacy price comparison and refill features if it saves them $20+ monthly on medications We will know this is true when 40%+ of users engage with pharmacy features monthly

Risk Level: 🟡 High | Current Evidence: Supporting: Prescription cost burden data | Gaps: Feature utility validation needed

Hypothesis #7: Root Cause Identification 🟡 High

We believe that patients will consistently provide reasons for missed doses if the process takes <15 seconds and provides immediate value We will know this is true when 60%+ of missed dose events include reason capture

Risk Level: 🟡 High | Current Evidence: Supporting: Behavioral economics principles | Gaps: User behavior in context unknown

Hypothesis #8: Channel Efficiency 🟢 Medium

We believe that adult children caregivers will discover MedMinder Pro through Facebook groups and Reddit communities if we provide valuable content about medication management We will know this is true when CAC is <$30 through these channels

Risk Level: 🟢 Medium | Current Evidence: Supporting: Online caregiver community activity | Gaps: Channel performance data needed

Go Decision: All "Must Achieve" criteria met

Conditional Go: 70% of criteria met with clear path to remainder

No-Go Decision: <70% of criteria met with no clear fixes