MVP Roadmap & Feature Prioritization
MVP: LocalPerks - A shared loyalty program for independent local businesses
Core Features: Business enrollment, consumer app, points earning and redemption, business dashboard
Feature Prioritization Matrix
High Value, Low Effort
High Value, High Effort
Low Value, Low Effort
Low Value, High Effort
Features:
- Business enrollment (High Value, Low Effort)
- Consumer app (High Value, High Effort)
- Points earning and redemption (High Value, Medium Effort)
- Business dashboard (Medium Value, Low Effort)
- Marketing tools (Medium Value, Medium Effort)
- Coalition management (Low Value, High Effort)
Phased Development Plan
| Phase | Features | Timeline | Success Criteria |
|---|---|---|---|
| Phase 1: MVP (Weeks 1-8) | Business enrollment, consumer app, points earning and redemption | Weeks 1-8 | 20 businesses enrolled, 100 consumer app downloads |
| Phase 2: Expansion (Weeks 9-16) | Business dashboard, marketing tools | Weeks 9-16 | 50 businesses enrolled, 500 consumer app downloads |
| Phase 3: Scale (Weeks 17-24) | Coalition management, API access | Weeks 17-24 | 100 businesses enrolled, 2,000 consumer app downloads |
Feature Prioritization Framework
We use a scoring model to prioritize features based on user value, business value, and ease of build.
| Feature | User Value | Business Value | Ease of Build | Score |
|---|---|---|---|---|
| Business enrollment | 8 | 9 | 8 | 8.2 |
| Consumer app | 9 | 9 | 6 | 8.0 |
| Points earning and redemption | 8 | 8 | 7 | 7.8 |
| Business dashboard | 6 | 7 | 8 | 7.0 |
| Marketing tools | 7 | 8 | 6 | 7.2 |
| Coalition management | 5 | 6 | 4 | 5.2 |
Technical Implementation Strategy
We will use a combination of low-code and custom development to build the platform.
- Low-code tools: Webflow for business dashboard, Adalo for consumer app
- Custom development: Node.js for backend, React Native for mobile app
- API integrations: Stripe for payments, Mailchimp for email marketing
Development Timeline & Milestones
Weeks 1-2: Foundation & Setup
Weeks 3-4: Core Features
Weeks 5-6: Polish & Testing
Weeks 7-8: Beta Launch
Launch Strategy & Go-Live Plan
We will launch the platform in three phases: pilot neighborhoods, city expansion, and multi-city expansion.
- Pilot neighborhoods: Partner with 3-5 downtown business associations, goal of 20-30 businesses per neighborhood
- City expansion: Playbook for new neighborhood launch, business association sales motion, consumer growth through neighborhood density
- Multi-city expansion: Franchise-like model for new cities, national consumer app presence, travel/visiting feature
Success Metrics by Phase
| Phase | Metrics | Targets |
|---|---|---|
| Phase 1: MVP | Businesses enrolled, consumer app downloads | 20 businesses, 100 downloads |
| Phase 2: Expansion | Businesses enrolled, consumer app downloads, revenue | 50 businesses, 500 downloads, $10,000 revenue |
| Phase 3: Scale | Businesses enrolled, consumer app downloads, revenue | 100 businesses, 2,000 downloads, $50,000 revenue |
Post-MVP Roadmap Vision
We plan to continue to iterate and improve the platform based on user feedback and market trends.
- Next 6 months: Refine features, expand to new neighborhoods
- Next 12 months: Launch in new cities, expand marketing efforts
- Long-term: Continue to innovate and improve the platform, explore new markets and opportunities