LocalPerks - Local Loyalty Coalition

Model: google/gemini-3-pro-preview
Status: Completed
Cost: $0.421
Tokens: 60,128
Started: 2026-01-05 21:23

12. Customer Journey & Lifecycle

Mapping the end-to-end experience for the Consumer User, whose engagement drives the value for the Merchant Customer.

The "Shop Local" Loop

01 Discovery
Awareness
02 Intent
Interest
03 Action
First Scan
04 Value
Activation
05 Habit
Engagement
06 Reward
Redemption
07 Viral
Advocacy

Phase 1: The "Point of Sale" Trigger

Minutes

USER SCENARIO

"I'm paying for my latte at The Daily Grind. I see a tent card: 'Earn rewards here and at City Books next door.'"

TOUCHPOINTS

  • Physical POS Signage (Tent card/Sticker)
  • Barista verbal prompt ("Are you a LocalPerks member?")
  • QR Code on receipt
⚠️ Friction Point: The "Not Another App" Syndrome.
Solution: Allow "Phone Number First" signup at POS. No app download required to earn points, only to redeem.

Phase 2: Activation & First Value

Days

USER SCENARIO

"I download the app later. I see I already have 25 points from my coffee. The map shows 12 other spots nearby where I can use them."

OPPORTUNITIES TO DELIGHT

  • Unified Wallet: Seeing points stack up from different places.
  • Discovery: "I didn't know that bakery was part of this!"
  • Welcome Bonus: +50 points for profile completion.

Phase 3: Retention & Cross-Pollination

Ongoing

This is the unique value prop of LocalPerks compared to single-store loyalty.

☕
Buys Coffee
Earns Points
➔
📱
Checks App
Sees "Near Me"
➔
📚
Visits Bookstore
Redeems Reward

Emotional Journey Curve

High Neutral Low
Curious
Awareness
Friction (DL)
Trial
First Points!
Activation
Free Reward
Redemption

Activation Path Strategy

Goal: Minimize the time between Impulse (at counter) and Value (points banked).

1
Scan QR or Enter Phone
Duration: 15 seconds
2
Receive SMS Confirmation
Duration: Instant
3
Points Banked (Soft Activation)
Immediate Gratification

Activation Targets

POS Conversion Rate 35%
Customers who join when prompted by cashier
App Download (Hard Activation) 60%
SMS users who eventually download app
Cross-Merchant Visit 40%
Users visiting 2+ coalition partners

Advocacy: The Community Effect

Passive Advocacy

User brings friend to coffee shop, friend sees them scan app. "What's that?"

Active Referral

"Download LocalPerks so we can pool our points for the team lunch." (Future feature: Squads)

Merchant Advocacy

Business owners recruiting neighboring shops to increase the network value.

Success Metrics by Stage

Stage Primary Metric Target (Yr 1) Risk Flag
Acquisition New Signups / Merchant 200/mo Low cashier participation
Engagement Transactions / User / Month 4.5 Single-store usage only
Retention Point Redemption Rate 60% Points hoarding (no payoff)
Ecosystem Cross-Merchant Ratio 40% Network too sparse