MedMinder Pro - Medication Adherence Coach

Model: x-ai/grok-4.1-fast
Status: Completed
Cost: $0.091
Tokens: 254,931
Started: 2026-01-05 14:38

05 | User Research & Validation Plan

Objective

Validate MedMinder Pro's core assumptions on patient non-adherence pain points, AI-driven solution fit, and B2B willingness to pay. Target 20-30 interviews across personas (patients 50+, caregivers, care coordinators) and 500+ survey responses in 8 weeks. Budget: $5K (ads, incentives).

1. Key Assumptions to Validate

Problem Assumptions

AssumptionRiskMethodTarget Evidence
Adults 50+ on 3+ meds miss 20%+ of doses weekly due to forgetfulness/complexity.HighInterviews/surveys70%+ confirm in 20 interviews
Side effects/cost cause 40% of skips, not addressed by current apps.HighSurveys + competitive review50%+ cite specific complaints
Caregivers spend 5+ hrs/week monitoring parents' adherence manually.MediumInterviews60%+ report time burden
Current apps abandoned in <30 days due to lack of personalization.MediumUsage data review + interviews80%+ abandonment stories
Care coordinators lack patient insights for high-risk members.HighB2B interviews75%+ confirm insight gap
Non-adherence leads to 2+ ER visits/year for 30% of chronic patients.MediumSurveys30%+ self-reported

Solution Assumptions

AssumptionRiskMethodTarget Evidence
Reason-capture reminders increase engagement vs. standard alerts.HighPrototype tests50%+ prefer in A/B
Root cause insights from weekly surveys are valued (NPS>7).CriticalWizard of Oz70%+ weekly usage
Caregiver dashboard reduces family stress (self-reported).MediumInterviews60%+ activation intent
Pharmacy integrations drive 20% retention lift.MediumSurveys + mockups65%+ express need
Intervention suggestions (e.g., coupons) prompt action 40%+ time.HighPrototype feedback40%+ "would act"
AI accuracy on patterns meets HIPAA standards (95%+).CriticalExpert review90%+ rating

Business Assumptions

AssumptionRiskMethodTarget Evidence
Patients pay $4.99/mo for premium features.CriticalPre-orders/Van Westendorp10+ pre-orders
Health plans pay $3 PMPM (ROI: $50+ savings/patient).CriticalB2B interviews5+ LOIs
CAC <$20 via Facebook/doctor referrals.HighAd tests<$25 in pilots
60-day retention >50% vs. industry 20%.HighWizard of Oz tracking>40% in test cohort
Pharmacy partnerships viable for distribution.MediumPilot outreach2+ partnership interests

2. Customer Discovery Interview Guide (60-90 min)

Target: 25 interviews (15 patients, 7 caregivers, 3 coordinators). Recruit via AARP forums, Reddit r/Caregivers, LinkedIn health groups. Incentive: $50 Amazon card.

Part 1: Background (10 min)

  • Tell me about your medications/role in managing them.
  • How many meds daily? Chronic conditions?
  • Biggest daily challenges?

Part 2: Problem Deep-Dive (20 min)

  • Walk through last missed dose: why, impact?
  • How often? Triggers (cost, side effects)?
  • Time/money lost? ER visits?
  • Current tracking methods?

Part 3: Current Solutions (15 min)

  • Apps used (Medisafe)? Likes/dislikes?
  • Switched? Why abandon?
  • Caregiver tools? Gaps?

Part 4: Solution Probe (15 min)

  • AI app learns WHY you miss + suggests fixes (coupons, timing)? Value?
  • Caregiver alerts/pharmacy links? Concerns (privacy)?
  • Price for premium? Approvers?

Part 5: Close (10 min)

  • Pain scale 1-10? Beta interest?
  • Referrals?

3. Survey Designs

Screening Survey (Target: 300 responses, Typeform)

  1. Age group? [50+, Caregiver for 50+, Coordinator]
  2. Meds/day? [<3, 3+]
  3. Missed doses last month? [None, 1-5, 6+]
  4. Pain scale 1-10 for adherence?
  5. Current app satisfaction? [1-10]
  6. Budget for tools? [$0, $5-20/mo]
  7. Interview interest? [Yes, email]

Validation Survey (Target: 200, Van Westendorp pricing)

  1. Miss dose frequency/reasons?
  2. App satisfaction (NPS)?
  3. Rank features: reminders, insights, coupons.
  4. Price: Too cheap/expensive? (4 Qs)
  5. Demographics/segment.

4-6. Validation Experiments

Landing Page (Carrd, $500 FB ads)

A/B Headlines:

  • "AI Coach Ends Forgotten Meds – Understands Why You Miss"
  • "Caregivers: Monitor Parents' Pills Remotely, Stress-Free"
  • "Boost Adherence 50% with Smart Interventions"

Metrics: 1K visitors, >7% signup (70+ emails), <10% bounce.

Prototype: Wizard of Oz (Recommended)

Manual: User inputs regimen/misses → Founder/AI generates insights → Email. 15 users, track opens/actions. Cost: $0. Alt: Figma clickable.

Fake Door/Pre-Order: "Premium $4.99/mo" button → 12% click target. Stripe pre-orders (refundable).

7. 8-Week Timeline

W1-2: Problem – 15 interviews, screening survey (200 resp).
W3-4: Solution – Landing A/B ($500 ads), 100 signups.
W5-6: Pay – Pricing surveys/interviews, 5-10 pre-orders.
W7-8: Prototype – WoZ for 15 users, NPS>40.

Go/No-Go Criteria

MetricTargetActualPass?
Interviews: Pain confirmed75%+ 
Landing signup>7% 
Price acceptance65% @ $4.99 
Pre-orders/B2B LOIs10+/3+ 
WoZ NPS>40 

8. Research Synthesis Template

  • Problem: Top pains/quotes/unexpected.
  • Solution: Prized features/ignores/UX.
  • Pricing: Optimal/segments/models.
  • GTM: Channels/decisions/objections.

Next Steps: Pivot if <50% pass; else fund MVP. Total cost: $5K, 1 FTE time.