06: MVP Roadmap & Feature Prioritization
MVP Definition
MVP: AI-powered mobile app delivering intelligent medication reminders with reason capture and basic personalized interventions for up to 5 meds.
Core Problem Solved: Patients miss doses due to unaddressed root causes like forgetfulness or side effects; MVP captures reasons and suggests simple fixes to boost adherence 2x faster than reminders alone.
- Must-Have Features: User auth, Medication input, Intelligent reminders, Reason/snooze capture, Basic interventions (timing/side effect tips).
- NOT in MVP: Pharmacy integrations, Caregiver dashboard, ML predictions, B2B reporting, Photo verification.
User Success
- 90% reminder engagement in Week 1
- 50% reason capture rate
- Improved self-reported adherence >20%
Business Success
- 100 beta users in Month 1
- 50% D30 retention
- 15% freemium to premium conversion
Validation Goals: Test if reason capture + interventions lift retention >40% vs. reminders-only benchmarks.
Feature Inventory (35 Total)
Core MVP: 7 | Quick Wins: 7 | Major: 7 | Nice-to-Haves: 14
Value vs. Effort Matrix
High Effort ↓
↓
Low Value
Feature Prioritization Scores
Formula: Priority = (User Value × 0.4) + (Biz Value × 0.3) + (Ease × 0.3) | P0 >7.5 MVP
| Rank | Feature | User | Biz | Ease | Score | Phase |
|---|---|---|---|---|---|---|
| 1 | Reason Capture | 10 | 9 | 9 | 9.6 | MVP |
| 2 | Intelligent Reminders | 10 | 10 | 7 | 9.2 | MVP |
| 3 | User Auth | 9 | 10 | 10 | 9.4 | MVP |
| 10 | Premium Unlock | 7 | 10 | 9 | 8.1 | Phase 2 |
Phased Development Roadmap
Phase 1: Core MVP (Weeks 1-8) - iOS Beta
Objective: Launch functional app validating reason capture lifts retention. Prioritizes HIPAA basics + core loop (input → remind → reason → intervene). Unlocks immediate user value for 50+ beta seniors. Low-code for speed (React Native + Supabase HIPAA).
| Feature | Priority | Effort | Week |
|---|---|---|---|
| User Auth | P0 | 3d | 1 |
| Medication Input | P0 | 5d | 2 |
| Intelligent Reminders | P0 | 7d | 3-4 |
| Reason Capture + Basic Interventions | P0 | 5d | 5 |
| Adherence Dashboard | P0 | 4d | 6-7 |
- ✔ Functional HIPAA app
- ✔ 100 beta users
- ✔ >60% core flow completion
- ✔ 0 critical bugs
Phase 2: PMF Validation (Weeks 9-16) - Android + Monetization
Objective: Test freemium, add quick wins for retention. Validate 50% D30 via A/B interventions. Expand to Android for broader testing; integrate payments. Target 250 users, 15% conversion.
| Feature | Priority | Effort | Week |
|---|---|---|---|
| Premium Unlock (Stripe) | P0 | 4d | 9-10 |
| Weekly Check-ins | P1 | 3d | 11 |
| Email Reminders | P1 | 2d | 12 |
- ✔ 250+ users
- ✔ D30 retention >50%
- ✔ 15 paid users
- ✔ NPS >40
Phase 3: Growth (Weeks 17-24) - Integrations
Objective: Scale with pharmacy APIs, caregiver basics. Optimize for viral family sharing. Hit 1K users, $3K MRR via B2C; pilot B2B outreach.
| Feature | Priority | Effort | Week |
|---|---|---|---|
| Basic Pharmacy Refills | P0 | 7d | 17-18 |
| Caregiver Consent Alerts | P1 | 8d | 19-20 |
- ✔ 1K users
- ✔ $3K MRR
- ✔ Viral coeff >0.4
Phase 4: Expansion (Months 7-12)
Objective: Enterprise-ready with ML, full integrations. Target health plans; 5K users, $15K MRR.
- ML Engine
- Full EHR
- B2B Dash
Technical Implementation
| Feature | AI/Tools | Complexity | Cost/100 Users |
|---|---|---|---|
| Interventions | GPT-4o prompts | Med | $0.15 |
| Reminders | Claude for patterns | Low | $0.08 |
Low-Code Savings (HIPAA-Compliant)
- Auth: Clerk HIPAA ($25/mo, saves 5d)
- DB: Supabase HIPAA ($100/mo, saves 6d)
- Payments: Stripe ($0.30/tx)
- Total Savings: 20d → MVP in 6w
| Component | Monthly/100 Users |
|---|---|
| AWS HIPAA Hosting | $150 |
| AI APIs | $200 |
| Total | $450 ($4.50/user) |
Development Timeline
Key Milestones
M1: Foundation (W2)
- ✔ Auth/DB live
- ✔ CI/CD
M2: Core (W4)
- ✔ Reminder flow
- ✔ AI prompts
M3: Beta (W6)
- ✔ 50 testers
- ✔ Analytics
M4: Launch (W8)
- ✔ 100 users
- ✔ Feedback sys
Resources
| Phase 1 | FTE | Phase 2+ |
|---|---|---|
| Founder Dev + Designer (10h/wk) | 1.25 | 2.5 + Clinical Advisor |
Risks & Mitigations
Mit: Lock MVP spec W0, parking lot ideas.
Mit: Use pre-certified stack, advisor review W1.
Mit: Cache prompts, GPT-4o-mini fallback.
Mit: Senior-focused onboarding, AARP communities.
Mit: Weekly buffers, outsource design.
Launch Plan
Pre-Launch (W6-7)
- Landing page + 500 waitlist (senior forums)
- Demo video
- PH prep
Beta/Public (W8-12)
- Staged 100 users
- PH/Reddit launch
- $1K ads (Facebook seniors)
Success Metrics
| Phase 1 | Target |
|---|---|
| Beta users | 100 |
| Phase 2 | |
| D30 Retention | >50% |
Post-MVP Vision
6 Mo: 2.5K users, $10K MRR, Android full.
12 Mo: 10K users, $50K MRR, B2B pilots.
18-24 Mo: Platform w/ EHR/pharma ecosystem, $5M ARR.