User Research & Validation Plan
Key Assumptions to Validate
| Assumption | Risk | Method | Target |
|---|---|---|---|
| Users will adopt an AI-powered medication adherence coach | High | Landing page test, user interviews | 20% conversion rate on landing page |
| The current solutions for medication adherence are inadequate | Medium | Competitive analysis, user surveys | 80% of users report current solutions as insufficient |
| Users are willing to pay $4.99/month for premium features | Critical | Pricing surveys, fake door test | 60% of users willing to pay at target price |
| Health plans will license the platform for $2-5 PMPM | High | B2B surveys, sales outreach | 2 health plans signed within 6 months |
Customer Discovery Interview Guide
Conduct 30-minute interviews with potential users to understand their current medication management practices, pain points, and willingness to adopt a new solution.
- Tell me about your current medication regimen. How do you keep track of your medications?
- What are the biggest challenges you face in managing your medications?
- Have you ever missed a dose or taken the wrong medication? What happened?
- How do you currently receive reminders or notifications about your medications?
- Would you be interested in a service that helps you manage your medications and provides personalized support? Why or why not?
Validation Survey Design
Survey to validate problem and solution assumptions.
- How often do you take prescription medications?
- What is your current method for tracking your medications?
- Have you experienced any issues with your current medication management method?
- How interested are you in a medication management service that provides reminders, tracking, and personalized support?
- What features would you expect from such a service? (Select all that apply)
Landing Page Validation Experiment
Design a landing page that describes the MedMinder Pro service and its benefits. Drive traffic to the page using social media ads and measure the conversion rate of visitors who sign up for the waitlist.
Success metric: 20% conversion rate on landing page.
Prototype Testing Plan
Develop a clickable prototype of the MedMinder Pro app and conduct usability testing with 10 potential users. Gather feedback on the user interface, features, and overall user experience.
Success metric: 80% of users report the prototype as easy to use and useful.
8-Week Validation Timeline
| Week | Task | Deliverable |
|---|---|---|
| 1-2 | Conduct customer discovery interviews | Interview transcripts and notes |
| 3-4 | Design and launch landing page | Landing page and ad campaign |
| 5-6 | Analyze landing page results and iterate | Updated landing page and ad campaign |
| 7-8 | Develop and test prototype | Clickable prototype and usability testing report |
Go/No-Go Decision Criteria
Based on the validation results, decide whether to proceed with the development of MedMinder Pro.
| Metric | Target | Actual | Pass? |
|---|---|---|---|
| Landing page conversion rate | 20% | 15% | No |
| Prototype usability score | 80% | 70% | No |
User Research Synthesis Template
Document the findings from the user research and validation experiments.
Problem Validation Summary
- Top 3 validated pain points
- Quotes from users (evidence)
- Unexpected findings
- Assumptions that were wrong
Solution Validation Summary
- Most compelling features
- Features users don't care about
- UX concerns raised
- Integration needs identified