Success Metrics & KPI Framework
- Market Validation: 9/10
- Technical Feasibility: 9/10
- Competitive Advantage: 8/10
- Business Viability: 9/10
- Execution Clarity: 8/10
Success Metrics Dashboard
| Metric | Definition | Target (Month 3) | Target (Month 6) | Target (Month 12) | How to Measure |
|---|---|---|---|---|---|
| 30-day Retention Rate | % of users retained after 30 days | 50% | 60% | 70% | Cohort analysis |
| PDC (Proportion of Days Covered) Improvement | Average improvement in PDC for users | 10% | 15% | 20% | Claims data analysis |
| NPS Score | Net Promoter Score | 30 | 40 | 50 | Survey |
| B2B ROI | 1:1 | 1.5:1 | 2:1 | Cost savings analysis | |
| Caregiver Activation Rate | % of caregivers activated for patient accounts | 20% | 30% | 40% | Database query |
Risk Register
Severity: 🔴 High | Likelihood: Medium
Description: Users do not find value in the app, leading to low retention and poor word-of-mouth.
Mitigation: Implement adaptive UX, deliver value in the first session, and continuously collect feedback for improvement.
Severity: 🟡 Medium | Likelihood: High
Description: Integrations with pharmacies and EHRs prove more complex than anticipated, delaying launch.
Mitigation: Start with manual entry, add integrations progressively, and partner with a single pharmacy chain for initial launch.
Severity: 🔴 High | Likelihood: Medium
Description: Users are hesitant to share personal health information due to privacy concerns.
Mitigation: Ensure transparent data use, offer easy data deletion, and implement local-first data storage where possible.
Severity: 🟡 Medium | Likelihood: High
Description: Sales cycles with health plans are longer than anticipated, delaying revenue.
Mitigation: Partner with pharmacy chains for a faster B2B2C model and prepare a strong ROI case for health plans.
Metric Hierarchy & Decision Framework
North Star Metric: 30-day retention rate, as it indicates both product stickiness and the effectiveness of our interventions in improving medication adherence.
Supporting Metrics: PDC improvement, NPS score, B2B ROI, and caregiver activation rate, which collectively provide a comprehensive view of our impact and business sustainability.
Decision Triggers:
- If 30-day retention rate < 50% for two consecutive months, reassess onboarding process and intervention efficacy.
- If PDC improvement < 10% at Month 6, review integration with pharmacies and EHRs for accuracy and completeness.
- If NPS score < 30, conduct user surveys to identify areas for improvement.
Metrics Tracking & Reporting Framework
Dashboard Setup: Weekly review of key metrics, monthly in-depth analysis, and quarterly strategic review.
Tools: Mixpanel for user analytics, Stripe for financial metrics, and custom SQL queries for ad-hoc analysis.
Reporting Cadence: Daily check-ins for North Star Metric, weekly team meetings for metric review, monthly board updates, and quarterly OKR assessments.