User Research & Validation Plan
Key Assumptions to Validate
| Assumption | Risk | Method | Target |
|---|---|---|---|
| Users experience prompt chaos regularly | High | Interviews, surveys | 70% confirm this pain |
| Current solutions lack version control and testing | High | Competitive analysis, interviews | Documented user complaints |
| Users will adopt an organized prompt management system | High | Prototype testing | 50% sign-up interest |
| AI-generated analytics will be sufficient | Critical | Quality testing | 80% accuracy rating |
| Users will pay $19/month for Pro | Critical | Pricing tests | 10+ paying customers |
Customer Discovery Interview Guide
Interview Framework (60-90 minutes):
- Background & Context (10 min): Understand user's role and challenges.
- Problem Exploration (20 min): Dive deep into the prompt chaos users face.
- Current Solutions (15 min): Explore tools and methods currently in use.
- Solution Exploration (15 min): Gauge reaction to proposed solution.
- Wrap-up (10 min): Assess problem severity and gather further interest.
8-Week Validation Plan
- Week 1-2: Problem Validation
- Conduct 10-15 customer discovery interviews
- Send screening survey (target 200+ responses)
- Week 3-4: Solution Validation
- Create landing page with 3 headline variants
- Run A/B test with $500 ad spend
- Week 5-6: Willingness to Pay Validation
- Conduct 10 pricing interviews
- Run Van Westendorp pricing survey
- Week 7-8: Prototype Validation
- Build Wizard of Oz MVP
- Deliver to 10-20 early users
Go/No-Go Decision Criteria
| Metric | Target | Actual | Pass? |
|---|---|---|---|
| Interview problem validation | 80%+ confirm pain | ☐ | |
| Landing page signup rate | >5% | ☐ | |
| Price acceptance | 60%+ at target price | ☐ | |
| Pre-orders | 10+ customers | ☐ | |
| Prototype NPS | >40 | ☐ |
User Research Synthesis Template
Problem Validation Summary:
- Top 3 validated pain points
- Quotes from users (evidence)
- Unexpected findings
- Assumptions that were wrong
Solution Validation Summary:
- Most compelling features
- Features users don't care about
- UX concerns raised
- Integration needs identified
Pricing Validation Summary:
- Optimal price point
- Price sensitivity by segment
- Value anchors (what they compare to)
- Pricing model preferences
Go-to-Market Insights:
- Where users hang out
- How they discover solutions
- Decision-making process
- Buying objections