Customer Journey & Lifecycle
Stage 1: Awareness
User Goal: Discover a solution to their problem
Touchpoints: Google search results, Social media, Product Hunt, Blog posts, Podcasts, Friend recommendations
User Actions: Searches for "prompt management", Clicks through to landing page
User Thoughts: "I've never heard of this before", "Interesting, what does it do?"
User Emotions: 🤔 Curious, 😐 Skeptical, 🙂 Hopeful
Pain Points/Friction: Too many search results, unclear product messaging
Opportunities to Delight: Clear, benefit-focused headline, immediate problem recognition
Key Metrics: Impressions, Click-through rate, Traffic by source
Optimization Actions: A/B test headlines, improve SEO, create shareable content
Emotional Journey Curve
Emotional High Points: Aha moment, Validation feeling, Sharing success, Referral reward
Emotional Low Points: Confusion during trial, Waiting for results, Buyer's remorse, Plateau boredom
Activation Journey (Critical Path)
Activation Definition: "Completed first analysis AND rated output as useful"
| Step | Action | Target Time | Conversion Goal | Potential Drop-off |
|---|---|---|---|---|
| 1 | Sign up | <2 min | 100% | Form friction |
| 2 | Enter project spec | <10 min | 80% | Blank page syndrome |
| 3 | Select model(s) | <1 min | 95% | Decision paralysis |
| 4 | Generate analysis | 5-30 min | 90% | Impatience, errors |
| 5 | View results | <5 min | 95% | Poor formatting |
| 6 | Rate as useful | <1 min | 70% | Low quality output |
Time to Activation Target: <30 minutes from signup
Activation Rate Target: 60%+ of signups reach activation
Retention Mechanics
Natural Return Triggers: New product idea, Iteration, Preparing for meetings, Sharing with team
Engineered Return Triggers: Weekly tips, New feature announcements, Milestone celebrations
Retention Cohort Targets:
| Cohort | Target | Action if Below |
|---|---|---|
| Week 1 | 60% return | Improve onboarding |
| Week 2 | 40% return | Email engagement |
| Month 1 | 30% return | Value reinforcement |
| Month 3 | 25% return | Feature expansion |
Advocacy & Referral Journey
Advocacy Stages:
- Passive Satisfaction
- Active Satisfaction
- Organic Advocacy
- Incentivized Advocacy
- Community Leadership
Referral Program Design:
- Trigger Point: After successful analysis
- Ask: "Know someone who could use this? Get 1 month free for each referral"
- Reward (Referrer): 1 month free credit
- Reward (Referee): 20% off first month
- Tracking: Unique referral links
Target Viral Coefficient: 0.3+
Journey Metrics Dashboard
| Stage | Primary Metric | Secondary Metrics | Target |
|---|---|---|---|
| Awareness | Impressions | CTR, traffic sources | 10K/mo |
| Interest | Time on page | Video views, scroll depth | >60s avg |
| Consideration | Landing page conversion | Pricing page views | 5%+ signup |
| Trial | Signups | Signup completion rate | 100/mo |
| Activation | Activation rate | Time to activate | 60%+ |
| Engagement | Weekly Active Users | Sessions per user | 25% DAU/MAU |
| Retention | D30 Retention | Churn rate | 30%+ |
| Expansion | Upgrade rate | Net Revenue Retention | 15% upgrade |
| Advocacy | NPS | Referral rate | 40+ NPS |