Success Metrics & KPI Framework
✅ Overall Viability: 8.2/10 - GO BUILD
- Market Validation: 8/10
- Technical Feasibility: 9/10
- Competitive Advantage: 7/10
- Business Viability: 9/10
- Execution Clarity: 8/10
Success Metrics Dashboard
| Metric | Definition | Target (Month 3) | Target (Month 6) | Target (Month 12) | How to Measure |
|---|---|---|---|---|---|
| Uptime | % time product is available | 99% | 99.5% | 99.9% | Monitoring tools (Uptime Robot) |
| Page Load Time | Avg time to interactive | <3s | <2s | <1.5s | Web Vitals, Lighthouse |
Risk Register
Risk #1: Product-Market Fit Failure
Severity: 🔴 High | Likelihood: Medium
Users sign up but don't engage, retention falls below 20% D30, core value proposition doesn't resonate.
Mitigation: Conduct 30+ customer interviews, build landing page waitlist, create low-fidelity prototype, run concierge MVP.
Risk #2: Slower than Expected Customer Acquisition
Severity: 🟡 Medium | Likelihood: High
Signup rate below projections, CAC higher than expected, paid channels don't convert well.
Mitigation: Diversify acquisition channels, build in public, create automated demo/tutorial video, launch on multiple platforms.
Metric Hierarchy & Decision Framework
North Star Metric: Weekly Active Users (WAU)
Why: Balances growth (new users) + retention (repeat usage)
Target Trajectory: 150 (Month 3) → 400 (Month 6) → 1,200 (Month 12)
Metrics Tracking & Reporting Framework
Dashboard Setup:
- Weekly Dashboard: WAU, signup rate, churn, MRR, top bugs
- Monthly Dashboard: All 50+ metrics, cohort analysis, financial summary
- Quarterly Dashboard: Strategic review, OKRs, long-term trends