Success Metrics & KPI Framework
- Market Validation: 9/10
- Technical Feasibility: 9/10
- Competitive Advantage: 8/10
- Business Viability: 9/10
- Execution Clarity: 8/10
Success Metrics Dashboard
| Metric | Definition | Target (Month 3) | Target (Month 6) | Target (Month 12) | How to Measure |
|---|---|---|---|---|---|
| Monthly Active Users (MAU) | Unique users per month | 1,000 | 5,000 | 20,000 | Analytics |
| Trial Matches per User | Average trials matched to each user | 2 | 5 | 10 | Algorithmic matching engine |
| Click-through to Trial Coordinator Contact | Users who contact trial coordinators | 50 | 200 | 500 | CTA tracking |
| Premium Conversion Rate | % of free users who upgrade to premium | 5% | 10% | 15% | Funnel analysis |
| Patient Enrollment Attribution | Patients enrolled in trials via the platform | 10 | 50 | 200 | Partner trial reports |
Risk Register
Severity: 🔴 High | Likelihood: Medium
Description: Providing medical advice or treatment recommendations could lead to liability issues.
Mitigation: Clear disclaimers, no treatment recommendations, encourage physician consultation.
Severity: 🟡 Medium | Likelihood: High
Description: Inaccurate data could lead to incorrect trial matches and user dissatisfaction.
Mitigation: Regular sync with official sources, user feedback loop.
Severity: 🟡 Medium | Likelihood: Medium
Description: Partnerships with pharma companies could be perceived as biased.
Mitigation: Transparent about partnerships, patient interests first.
Severity: 🔴 High | Likelihood: High
Description: Non-compliance with HIPAA regulations could result in severe penalties.
Mitigation: SOC2 certification, encrypted storage, minimal data retention.